Yaogen – Established in 1957, a Trusted Produce Shop

Since 1957,
Setagaya
Tokyo

About Yaogen

Delivering Market Freshness to Your Home and Table

Since 1957, Yaogen has proudly served the Setagaya community with carefully selected seasonal fruits and vegetables. As a family-run greengrocer now in its second generation, we are committed to quality, freshness, and personal service.

Whether you're preparing daily meals at home or sourcing fresh produce for restaurants or events, we ensure timely delivery and the finest selection from Tokyo’s wholesale market.

We are especially proud to support the local international community — including nearby embassies and international schools — with reliable, bilingual service and flexible ordering options.

Our ProduceSeasonal Produce, Carefully Curated

At Yaogen, we specialize in premium, seasonal fruits and vegetables. Each day we visit the market to handpick only the freshest offerings.
We also provide pickled vegetables made using our century-old “nukazuke” rice bran ferment, passed down from Tokyo’s traditional neighborhoods.

Spring Vegetables
Tender and flavorful greens to welcome the season.
Summer Vegetables
Crisp and vibrant picks perfect for light meals and BBQs.
Autumn Vegetables
Earthy and rich seasonal root vegetables for hearty dishes.
Winter Vegetables
Robust and warming vegetables ideal for soups and stews.
Seasonal Fruits
Enjoy the delicious flavors of each season with fresh fruits shipped directly from farms across Japan.
Gift Fruits
Perfect for special occasions, we offer premium-quality fruit gift sets. Customized packaging, seasonal gifts.
Nukazuke (Traditional Pickled Vegetables)
Made using a rice bran bed nurtured over 100 years in Tokyo's old-town district.
Dried Foods
We deliver nutritious and flavorful dried foods perfect for daily meals such as simmered dishes, miso soup, mixed rice, and vegetarian cuisine.
Wholesale Supply for Restaurants
Fresh, reliable produce delivery for local restaurants and food businesses.

Store Information

Shop Name
YAOGEN
Business Hours
Monday – Saturday: 9:00 AM – 6:00 PM
Closed on Sundays and public holidays
Address
2-14-7 Seta, Setagaya-ku, Tokyo 158-0095
Phone
03-3700-5645
Access
・7-minute walk from Futako-Tamagawa Station
(Tokyu Den-en-toshi Line / Oimachi Line)

・On-site parking available

・Located just behind the Tamagawa Takashimaya department store
Payment Methods
We accept the following:

・Credit Cards: VISA / Mastercard / American Express / JCB / Diners Club / Discover
・Digital Payments: Suica / PASMO / iD / QUICPay / Apple Pay / Google Pay
・QR Code: PayPay / LINE Pay / Rakuten Pay / au PAY / Merpay / d-Barai / Alipay+
・Cash(Yen)
Available Services
English-speaking staff availableEnglish-speaking staff available.
Please note: English assistance is only available during limited hours (e.g. mornings).

Yamato Transport parcel drop-off available

Vegetable cutting service available

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